Eastern Times Technology Co., Ltd. (abbreviated as ET) was originally founded in 1996. In pursuit of continuous growth and expansion, the enterprise relocated from Shenzhen City to Fenggang Town, Dongguan City in 2008, and rebranded from “Oriental Times Technology Co., Ltd.” to “Eastern Times Technology Co., Ltd.” ET is now one of the leading enterprises in China's computer peripheral industry, integrating research and development (R&D), manufacturing, sales, and branding.

ET specializes in the R&D, manufacturing, and sales of computer peripherals, including mice, keyboards, headphones, controllers, speakers, etc. The enterprise owns R&D teams focusing on product appearance, structure, modeling, electronics, and software, etc. Under its self-owned brands, including Redragon, ET, E-Element, Gofreetech, and T-DAGGER, ET focuses on the R&D and promotion of gaming peripherals and digital electronics, aiming to establish a product layout rooted in China while keeping a global perspective. With a business model combining its self-owned brands and OEM, ET offers comprehensive solutions to clients in over 120 countries and regions. The sales network extends across developed markets such as Europe, America, Australia, Japan, and Southeast Asia. Equipped with automated production lines for injection molding, SMT, plugin, repair welding, mouse assembly, and keyboard assembly, ET is a comprehensive and diversified private enterprise.        

With 25 years of growth, ET adheres to a “people-oriented” management approach, fostering a business philosophy of “harmonious win-win, integrity, development, and mutual benefit”. At the same time, the enterprise implements an innovation-driven strategy with “design innovation and technological innovation” as its dual engines, propelling ET from “Made in China" to "Created in China" and enabling ET to achieve rapid development. Its products are highly regarded both domestically and internationally, with the mid-to-high-end products consistently ranking among the top Chinese brands in overseas markets. ET has established itself as a globally recognized, high-quality independent brand.